Our aim is to help you buy Lululemon shares armed with as much research and information as possible.
Below we’ve aggregated up to date information on Lululemon including a detailed coronavirus section, full company information and live share prices and trend graphs. We’ve also added a step by step guide showing you exactly how to buy Lululemon shares.
Lululemon is a manufacturer of retail clothing and accessories. It began with tops, yoga pants, shorts, other clothing, undergarments and accessories like water bottles, bags, etc. It developed and trademarked a fabric, Luon, that is manufactured with nylon microfiber. Since 2005 it has manufactured other fabric types including compression and those that wick away moisture. In 2019 it introduced luxury streetwear it named Lab.
It was founded by Chip Wilson in 1998 in Vancouver, British Columbia, Canada, with an initial public offering in 2007 and is sold on NASDAQ as Lulu. In 2017 it introduced a line of footwear and in 2019 it invested in Mirror, a company that sells interactive mirror equipped with a camera and speakers for in-home workouts.
In general the effect of COVID-19 has been detrimental to the apparel manufacturing industry.
With closings for health and safety reasons coupled with lower purchases of clothing and redirected spending of office supplies, food, and games, many retailers and manufacturers have a surplus of apparel.
On the other hand, the demand for personal protective equipment has risen and some manufacturers have converted to this product line.
APRIL 2nd
The company initiated a range of employee support measures including pay protection through June 1 whether the stores are open or not. Senior management will take a 20% salary cut and the Board of Directors will forgo their cash retainer. The proceeds of these reductions will fund their “We Stand Together” Fund to help employees facing Coronavirus-related hardships.
May 21st
Lululemon announced it has reopened over 150 locations in North America, Europe, Asia, New Zealand, and Australia. It plans another 200 locations to reopen in the following two weeks. It is following the approach learned in its reopening in Greater China.
June 11th
Financial results for the first quarter of 2020 shows that all stores in North America, Europe and some in Asia were closed with re-openings scheduled in accordance with local governmental guidelines. Overall net revenue was down 17%, direct consumer net revenue increased 68%, and the consumer net revenue comprised 54% of the total revenue, up from 26.8% for the same period in 2019. Gross profits decreased by 21%.
July 7th
The company purchased Mirror in order to expand its base during the COVID crisis. Mirror has had strong growth during the self isolation of early 2020, and increased its offerings to include on-demand workouts and personal training.
It’s a very simple and straightforward process to getting started and owning a share of Lululemon Athletica. Our step by step guide below will show you just how easy.
1. Pick a share trading platform.
We’ve provided a selection below to help you choose (many come with an app that you can manage from your phone).
2. Open an account with your chosen trading platform.
As with any account you’l be required to identify yourself with some personal details to make sure you are who you say you are.
3. Add a payment method.
You’ll be securely transferring money to your share trading platform in order to buy the shares, so you’ll need to add a way to pay.
4. Search for the company you want to buy shares in.
Each share trading platform has a simple way to locate the company you’ve identified.
5. Buy the shares.
Make sure you check the share price of the company you’re investing in and how much you’re investing (and ensure you’re happy with both) before you click the ‘buy’ button.
And that’s it, you’re now a shareholder. Congratulations!
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